See The Game Like We Do Forever. Faster When you’re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do: FOREVER. FASTER. CONSTANTLY CHANGING THE GAME INNOVATION It all starts with our athletes. We strive to create the most innovative technologies and products to give our athletes a competitive advantage. To keep their performance true to our mantra: FOREVER. FASTER.THERE IS ONLY ONE FOREVER - LET'S MAKE IT BETTER FOREVER. BETTER.