World Mental Health Day is on the horizon everyone!
And we’re happy to announce that Cotton On has partnered up with the Born This Way foundation. You heard it right folks! Mother Lady Gaga herself, and her ACTUAL mum Cynthia, is part of this AMAZING incentive 🤩
The only energy we’re getting from this amazing partnership ✨
“Through high-impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health”
100% of ALL proceeds from the Cotton On & Born This Way Foundation will go towards supporting the Born This Way Foundation in;
- Educating the masses about mental health through informative resources in order to incite a global movement 💪
- Amplifying the ‘Be There Certificate’ - a free online mental health course designed for young people
- Funds raised will also be given to local mental health providers and orgs
- All you gotta do to help out is buy any product from the Cotton On Foundation from now to the 10th of October
The goal is to raise $5 million USD, help Cotton On become one of the biggest corporate contributors to global mental health resources and support in 2023!
“Join the movement. Spread the word. Let’s give 100% for youth mental health.”
To learn more about what and who you’ll be helping out, be sure to check out their site.
Head to a Cotton On store or http://cottonon.com to get your cap & show your support.
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