Sharing their beauty obsessions with the world’ is what BEAUTY BAY is all about, and since 2007 they have been at the forefront of independent online beauty retailing - introducing what are now some of the world’s top beauty brands and allowing customers to effortlessly shop their favourite international brands. Top brands currently sold on BEAUTY BAY: MAC, e.l.f., Anastasa Beverly Hills, The Ordinary, Coco & Eve, Coco Cosmetics, Pink Honey. In 2018 they launched their own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products. Inspired by their beauty-obsessed customers, they create the hard-to-find products you can't find anywhere else - in order to bring you the best, first.