British Beauty Week 2024: create a beauty industry that looks like you

Hold onto your makeup brushes, beauties! It’s that time of the year again. No, not reading week. British Beauty Week 2024 has arrived and is taking centre stage from 23 to 27 October.

With the theme of creating ‘A Beauty Industry That Looks Like You’, this week is celebrating diversity, and ensuring everybody—no matter the face, shape, shade or story—gets the spotlight they deserve.

What is British Beauty Week?

This year, the British Beauty Council is laying the foundation for change with its revolutionary Beauty Census. The initiative will gather insights from over half a million beauty pros—from top-name brands to at-home glam squads. Together, they’ll contour and conceal the outdated beauty standards, making room for a landscape that better represents you.

As for the week itself, it’s packed with an exciting lineup of events, from product launches to expert panels to makeup tips. Whether you're here for the free samples, beauty icons or just looking to brush up on the trends, this week is your chance to bake a beauty industry that’s vibrant, diverse and primed for the future (that’s you!).

50+ FREE Beauty Week Events

Enjoy a dazzling lineup of online and IRL events across the country, from discussions on inclusivity to discovering new trends to meeting industry icons.

Explore all events here, our check out a few of our faves below:

In-Person Events

Get face-to-face with beauty pros with exclusive sessions, workshops, and debates, like:

Luxury and Black Beauty

📅24 Oct | ⏰6 – 8pm | 📍Mayfair, London

Explore the challenges and notions of Black luxury within beauty with leading female experts.

From URL to IRL: Hada Labo’s Skincare Pop-Up

📅 26 & 27 Oct | ⏰10am – 5pm | |📍 Princes Square, Glasgow

2 days of skincare secrets: blend Japanese traditions with modern innovation and leave feeling influencer-ready with smooth “mochi skin’.

Benemart: Benefit’s first holiday concept shop at Selfridges

📅28 Oct | ⏰All Day | 📍Selfridges, Manchester

Explore this "beauty grocery store" packed with limited-edition Benefit gift sets, consultations, free samples, and exclusive merch.

Explore all in-person events, or keep scrolling for ones you can join from the comfort of your couch.

Virtual Events

Join these online events to get insider tips from beauty icons:

Meet the Founders: Bobbi Brown & Ruby Hammer Live Q&A

📅 23 Oct | ⏰ 5 – 5.45pm

Learn timeless beauty techniques from one of the industry’s biggest names.

Winter Hair Trends for You by Tom Smith

📅 23 Oct | ⏰ 6 – 6.30pm

Get expert advice from the top colourist shaping today’s hair trends.

The Beauty Revolution: Redefining Beauty & Wellbeing

📅 24 Oct | ⏰ 6.30 – 7.30pm

Join industry leaders in this powerful discussion on the future of beauty.

Discover all of Beauty Week’s online events here.